donor-retention
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Jay Love and the Gift That Comes Back
After decades building fundraising software, Jay Love became preoccupied with what happened after the donation. His answer shaped Bloomerang, a planned succession, and a $4 million gift to his own university.
Ross Hendrickson and the art of handing over the keys
He helped build Bloomerang around the donors who come back. After a decade, Ross Hendrickson made room for a new CEO - and carried his interest in nonprofit technology into a different job.
Ann Fellman Thinks Fundraising Software Should Make Room for the Human Part
After more than 25 years marketing enterprise technology, Bloomerang's CMO has arrived at a plainspoken thesis: better data matters most when it gives fundraisers more time to notice people.
Bloomerang
Bloomerang is an Indianapolis-based software company that builds a complete giving platform for nonprofits, combining donor management (CRM), online fundraising, and volunteer management into one system. Founded in 2012 on the insight that nonprofits were losing the majority of first-time donors, Bloomerang centers its product on donor retention and relationship-building rather than one-time transactions. It now serves more than 24,000 small and mid-sized nonprofit organizations.