The 60-year-old retailer is betting that kibble, grooming, vaccines and loyalty can work as one system. Its turnaround depends on making that loop useful enough to beat both big-box convenience and online price comparison.
Wag! Group Co. is an American pet-care technology company whose app connects pet parents with a vetted network of independent dog walkers, sitters, trainers and drop-in caregivers across thousands of U.S. cities. Founded in 2015 and now publicly traded (Nasdaq: PET), Wag! has expanded from on-demand dog walks into a broader pet-services platform spanning wellness and pet insurance comparison, premium membership, and pet food and treats.