dog-health
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Vetted Bet That Pet Care Should Feel Like a Game - and Pay You Back
A Miami Beach startup closed its vet clinics, bought an Israeli AI app, and rebuilt itself around Care Coins - digital points you earn for walking, brushing and feeding your dog, then trade for real discounts. The pitch: what if Strava and Duolingo had a puppy?
Dutch
Dutch is a direct-to-consumer pet telehealth platform that connects dog and cat owners with licensed veterinarians for unlimited video consultations, personalized treatment plans, and - where state law allows - prescription medication delivered to the door. Founded in 2021 by Hims & Hers co-founder Joe Spector, Dutch runs a membership model starting around $15/month, operates in all 50 states, and has logged more than 700,000 virtual visits while building an AI-first veterinary EMR and its own prescription and pharmacy infrastructure.
Oh Norman!
Oh Norman! is a New York-based direct-to-consumer pet wellness brand co-founded by actress and animal advocate Kaley Cuoco and operator Katie Hunt (early Warby Parker, former Hinge CBO). Named after Cuoco's late rescue dog, the company makes vet-formulated, all-natural, eco-friendly dog and cat products - supplements, treats, dental and grooming items - and donates a share of every purchase to animal rescue. The brand built a community of roughly 150,000 organic followers before selling a single product, raised $5.28M across seed rounds, and launched into national retail via Chewy in 2025.
The Farmer's Dog
The Farmer's Dog is a New York-based direct-to-consumer pet health company that cooks fresh, human-grade dog food and ships it pre-portioned to subscribers' doors. Founded in 2014 by Jonathan Regev and Brett Podolsky, it builds custom meal plans around each dog's age, weight, and breed, formulated to AAFCO complete-and-balanced standards. The company crossed roughly $1.2 billion in annualized revenue in 2024 and turned profitable, becoming one of the most successful subscription brands in the U.S. pet category.