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You Can't Buy FigJam Without Buying Figma
Miro will sell a whiteboard to anyone for a few dollars and never mention the rest of its catalog. FigJam refuses to sell you anything unless you also buy a Figma seat. That one difference explains two very different companies.
How Jake Built 'Early,' the Push-Up Alarm App Making $50,000 a Month
In this Starter Story episode, host Pat Walls interviews Jake, a 24-year-old self-taught developer and former accountant who built 'Early,' an iPhone alarm clock app where you must do push-ups to turn off your alarm. Launched at the end of 2025, the app went from zero to over $50,000 a month in just four months, racking up more than 200,000 downloads. Jake breaks down how he found and validated the idea, why he shipped an MVP in 19 days, how iOS 26's AlarmKit API made a reliable alarm app possible, and why influencer marketing and top-of-funnel views were the true secret to his growth.
David Senra breaks down Peter Thiel's Zero to One
In this episode of the Founders podcast, David Senra revisits Peter Thiel and Blake Masters' book 'Zero to One: Notes on Startups, or How to Build the Future' after a four-year gap, deliberately re-reading a fresh copy so his old highlights wouldn't influence him. He argues the book isn't a how-to manual but a prompt for your own thinking, whose central message is that founders should aim to build a 'creative monopoly'—a business so good no one else can offer a close substitute. Threading examples from Apple, Amazon, PayPal, Polaroid, Howard Hughes, and Steve Jobs, Senra explores Thiel's key ideas: thinking from first principles, the contrarian question, secrets, the power law, durability over growth, sales and distribution as product design, and the irreplaceable value of the founder.