direct-selling
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Verdis Norton Started Again at 69 - and Made Retirement Look Premature
After four decades in corporate strategy, a Coast Guard veteran from rural Utah tried retirement. Then Verdis Norton built his consequential second act - a global company begun when he was 69.
David Brown
David Brown is the co-founder, Chairman and CEO of ACTIVZ, a West Jordan, Utah direct-selling company he launched in 2017 with longtime partner Ryan Thompson. A self-described 'recovering lawyer' with a J.D. from Cornell and a Japanese degree from BYU, Brown traded corporate law for the nutrition business in 1994 and went on to lead some of the industry's best-known turnarounds - tripling Natural Balance, building Metabolife into the world's largest retail diet brand, and taking LifeVantage from roughly $3 million to more than $200 million. With ACTIVZ he built a multinational from day one, launching in Mexico before the United States and reaching markets across Latin America and Japan.
Kendra Brassfield
Kendra Brassfield is the Chief Executive Officer of NeoLife International, the Santa Clara-based global nutrition and wellness company founded by her father Jerry Brassfield in 1958. She joined in 2011 as a Market Research Strategist, rose through marketing leadership, drove the rebrand from GNLD to NeoLife, and took the top job in August 2016. A Saint Mary's College of California graduate and Milken Institute Associate, she is also a Certified Personal Trainer, distance runner, and early-morning surfer who insists on a NeoLifeBar before paddling out.