direct-selling
(5)
Scentsy, Inc. (Corporate Office)
The Idaho company turned a flameless wax warmer into a global direct-selling system. Now its real product is not just scent, but an assisted way to choose it.
ACTIVZ
ACTIVZ is a West Jordan, Utah-based health and wellness company that bills itself as the first direct-selling brand built around epigenetics - the idea that lifestyle and nutrition can influence how genes express themselves. Founded in 2017 by David Brown and Ryan Thompson, the company sells supplements (LINQ, AIRO, Optimend) and an anti-aging skincare line through a distributor network paired with an omnichannel e-commerce model. It launched first in Spanish-speaking Mexico before expanding to the US, Peru, Japan and beyond.
David Brown
David Brown is the co-founder, Chairman and CEO of ACTIVZ, a West Jordan, Utah direct-selling company he launched in 2017 with longtime partner Ryan Thompson. A self-described 'recovering lawyer' with a J.D. from Cornell and a Japanese degree from BYU, Brown traded corporate law for the nutrition business in 1994 and went on to lead some of the industry's best-known turnarounds - tripling Natural Balance, building Metabolife into the world's largest retail diet brand, and taking LifeVantage from roughly $3 million to more than $200 million. With ACTIVZ he built a multinational from day one, launching in Mexico before the United States and reaching markets across Latin America and Japan.
NeoLife International
NeoLife International is a Santa Clara, California whole-food nutrition company founded in 1958 by Jerry Brassfield. For more than six decades it has built non-GMO supplements, weight-management products, skin care and earth-friendly home care that are sold through a network of independent distributors in over 50 countries. Its formulas are vetted by the NeoLife Scientific Advisory Board, founded in 1976 by toxicologist Arthur Furst, Ph.D. Today the founder's daughter, Kendra Brassfield, runs the company as CEO.
Kendra Brassfield
Kendra Brassfield is the Chief Executive Officer of NeoLife International, the Santa Clara-based global nutrition and wellness company founded by her father Jerry Brassfield in 1958. She joined in 2011 as a Market Research Strategist, rose through marketing leadership, drove the rebrand from GNLD to NeoLife, and took the top job in August 2016. A Saint Mary's College of California graduate and Milken Institute Associate, she is also a Certified Personal Trainer, distance runner, and early-morning surfer who insists on a NeoLifeBar before paddling out.