The Idaho company turned a flameless wax warmer into a global direct-selling system. Now its real product is not just scent, but an assisted way to choose it.
ACTIVZ is a West Jordan, Utah-based health and wellness company that bills itself as the first direct-selling brand built around epigenetics - the idea that lifestyle and nutrition can influence how genes express themselves. Founded in 2017 by David Brown and Ryan Thompson, the company sells supplements (LINQ, AIRO, Optimend) and an anti-aging skincare line through a distributor network paired with an omnichannel e-commerce model. It launched first in Spanish-speaking Mexico before expanding to the US, Peru, Japan and beyond.
NeoLife International is a Santa Clara, California whole-food nutrition company founded in 1958 by Jerry Brassfield. For more than six decades it has built non-GMO supplements, weight-management products, skin care and earth-friendly home care that are sold through a network of independent distributors in over 50 countries. Its formulas are vetted by the NeoLife Scientific Advisory Board, founded in 1976 by toxicologist Arthur Furst, Ph.D. Today the founder's daughter, Kendra Brassfield, runs the company as CEO.