direct-market-access
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Exegy and the $3 Million Case for Doing Less
A St. Louis engineering company built its reputation on fast market data. Its newer proposition is more intriguing: stop making so many computers do the same job.
Lime Trading
Lime Trading (Lime Trading Corp., operating as Lime Financial) is a New York-based broker-dealer that gives independent and institutional traders access to institutional-grade trading technology. Born in 2000 inside a quantitative hedge fund as Lime Brokerage, the firm built low-latency infrastructure for high-frequency trading and now offers direct market access, trading APIs, colocation, and proprietary web and mobile platforms for trading U.S. equities, options, and futures. It positions itself in the gap between bulge-bracket banks and retail apps, serving sophisticated traders and developers who want speed, transparency, and quality execution.
Eva Sehic
Eva Sehic is the CEO of Lime Trading, a New York agency broker that provides fast, scalable direct market access to US equities and options markets. She stepped into the top job in September 2024 after joining as COO a year earlier, and brings more than two decades of markets experience from Goldman Sachs, Deutsche Bank and Sberbank's New York operation, where she served as COO and CEO. Known for pairing operational discipline with a bet on AI, blockchain and machine learning, she was named Excellence in Innovation winner at the 2024 Markets Media Women in Finance Awards and Vendor Professional of the Year at the 2025 Witad Awards.
VersiFi
VersiFi is a New York-based institutional digital asset trading and lending firm that pairs a low-latency, plug-and-trade platform with high-touch service. It gives institutions a single point of access to OTC and algorithmic trading, direct market access, borrowing, lending, and third-party custody - all wrapped in TradFi-grade compliance and risk controls.