TripWorks is a New York-based, AI- and business-intelligence-driven booking, automation, and management platform built for tour, activity, and attraction operators. Founded in 2019 by Aaron Fessler and described as 'built by operators for operators,' the platform consolidates online and in-person bookings, reservations, dynamic pricing, digital waivers, staff and resource scheduling, OTA channel management, and marketing automation into a single system. It powers thousands of daily bookings worldwide and, following a $6M Series A in January 2026 led by Spring Mountain Capital, is expanding AI-driven pricing, revenue optimization, and predictive demand tools.

Xola is a San Francisco-based SaaS platform that provides enterprise-grade booking, marketing, and operations software for tour operators and activity providers. Founded in 2011, Xola helps over 1,200 businesses in the tours and activities industry manage reservations, process payments, automate marketing, and grow their operations — all from a single cloud-based platform. With integrations across Google, Groupon, Expedia, TripAdvisor, and 75+ other apps, Xola brings enterprise-caliber tools to an industry that has historically been underserved by technology.