digital-out-of-home
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Since 1999, Renaud Couillens Has Marketed the Space Between Here and There
At JCDecaux North America, Renaud Couillens markets the screens, shelters and airport displays most people pass without naming. His career offers a useful lesson in making physical media matter in a digital age.
Brent McKay Kept the Signal and Changed the Question
For years, Brent McKay built technology to understand who was near a screen. Then he aimed the same sensing logic at a harder problem: knowing what is happening around a military installation when the network cannot be trusted.
Mary Ventresca Makes the Billboard Think
After nearly three decades in out-of-home advertising, Mary Ventresca is helping physical media learn the language of data without losing the simple creative idea that makes someone look up.
Dan Levi Is Teaching Billboards to Speak Digital
From launching MTV Asia to measuring a roadside audience, Dan Levi has built a career around one durable idea: technology earns its place when it helps people notice, understand and act.
David Weinfeld
David Weinfeld is the co-founder and CEO of Screenverse, a New York-based ad management and monetization company for digital screens in the physical world. Launched in April 2020 at the start of the pandemic, Screenverse now represents more than 100,000 digital out-of-home screens, from billboards and urban panels to Walmart pharmacy displays and digital jukeboxes. Before Screenverse, Weinfeld was Vistar Media's first supply sales hire, where he grew the partner network from 30 to over 120 global media owners. In 2024 the company raised $10.5 million from Volition Capital.
Jonathan Frohlinger
Jonathan Frohlinger is the founder and CEO of Big Happy, a New York ad tech company that builds cinematic, story-driven 3D advertising across mobile and digital out-of-home (DOOH) screens. After years on the media-buying side spending over $100M and selling for firms like Verve, Starcom and Conde Nast, he started Big Happy in 2019 on a simple conviction: creative is a performance lever, not decoration. The company centralizes 3D creative production, media activation, targeting and measurement, runs on 1M+ DOOH screens and 7,000+ mobile publishers, and reports brand-recall and engagement lifts well above industry norms. Big Happy raised a $2.5M strategic round from Infolinks in 2024, was named Best Overall Mobile Marketing Company in the 2025 MarTech Breakthrough Awards, and in 2026 launched dynamic creative optimization for 3D DOOH and formed a board of advisors to scale creative-led omnichannel advertising.