digital-analytics
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The Agency That Learned to Count the Echo
RH Strategic built a communications firm for ideas that are difficult to explain and expensive to misunderstand. Its wager is that influence can be engineered - and measured - without reducing public relations to a pile of clips.
Mapp Bought the Missing Pieces. Now It Wants to Make Marketing Less of a Guess.
Mapp’s pitch is blunt: your customer data should not live in one tool while your campaigns live in six others. Its answer is a merger-built marketing cloud - now sharpened with fashion-specific AI - that tries to turn a shopper’s scattered signals into the next useful action.
Caitlin Tucker Spent Seven Years Building the Room She Now Leads
She entered tech through an office-manager job, found her métier in the chemistry of live rooms, and spent seven years turning field experiments into an enterprise marketing brief. Now Quantum Metric's CMO wants analytics to deliver understanding before another dashboard asks for attention.
Mario Ciabarra Built a Unicorn by Watching Where the Internet Hurts
Before dashboards, funding rounds, and agentic AI, Mario Ciabarra learned a simpler lesson in a clothing store: frustration is obvious when you can see the customer. His career has been an attempt to give the internet that same pair of eyes.
Quantum Metric Found the Million-Dollar Bugs Hiding Between Your Dashboards
A checkout error looks tiny until someone prices the lost carts. Quantum Metric built a business turning digital friction into a number executives can act on - and is now asking an AI analyst to do the detective work.
When Feedback Meets the Cursor: InMoment and Contentsquare Team Up
InMoment brings the voice of the customer. Contentsquare shows the clicks that voice is reacting to. Their partnership stitches the two halves of a digital experience back together.