design-strategy
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Lifestyledesign Has Put 500 Products on Shelves. Its Trick Is Starting Before the Sketch.
The Santa Barbara studio has spent two decades turning fuzzy business questions into sunglasses, speakers, smart glasses and hard cases. Its advantage is less about drawing a beautiful object than refusing to hand the idea off halfway through.
Keith & Co. makes a place easier to read
A confusing hallway, a neighborhood under construction, a museum finding its voice. Keith & Co. turns the practical business of getting people oriented into graphic design with a public life.
Use All Five makes complicated technology worth touching
The Los Angeles studio turns museum archives, payment systems and AI models into experiences people can actually use. Its route there began with an idea it could not afford to build.
Melody Roberts Has Spent a Career Designing What Happens Next
She helped make design useful inside enormous companies. Then an old friend handed her a startup-sized problem - and Roberts began prototyping the business, the team, and herself.