design-research
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West Woods and the value of a rough first draft
A coupon app, a solar boat, and a design agency with an unusually broad toolkit. West Woods makes more sense when you look at what its designers learned before the polished version.
GKDI makes Japan feel at home in America
A sauce label, a boat dashboard, a machine built for splashing around. GK Design International makes the case that understanding a customer’s culture belongs inside the design brief.
The Office Chair Became an Empire: Inside MillerKnoll’s Modern Design Machine
A century of modernism now runs through one portfolio - from Aeron chairs and Knoll classics to textiles, healthcare rooms and home stores. The bet is that the future of furniture belongs to a company that can sell an object, furnish a building and explain why the room should work that way.
Aurelius
A research repository built by two UX veterans in a Minneapolis basement, Aurelius helps product teams turn piles of interview notes into searchable, shareable insights - without losing a single finding to a forgotten spreadsheet.