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Rekha Srivatsan Makes Enterprise Data Feel Human
The engineer-turned-marketer has spent two decades learning how to translate complex technology into stories people can use. Now, as CMO of Salesforce Data 360, she is putting trust, participation and human judgment at the center of the AI-data conversation.
Dreamforce 2025 Keynote: The Agentic Enterprise
At Dreamforce 2025 in San Francisco, Salesforce CEO and Chair Mark Benioff unveiled the Agentforce 360 platform and declared the arrival of 'the agentic enterprise' — a new era where humans and AI agents drive customer success together. The keynote positioned Agentforce as the fastest-growing product in Salesforce history, having handled more than 1.5 million customer service conversations in nine months. Benioff framed the moment around a central choice: whether AI replaces people or elevates them, arguing that AI built on trust and deep data context amplifies human potential. The keynote featured new products including Agentforce Vibes (vibe-coding), Data 360, Agentforce Voice, and Agent Script, alongside five customer stories from Williams-Sonoma, Pandora, PepsiCo, FedEx, and Dell.
Sweep
Sweep is a New York-based enterprise software company building an agentic workspace for business systems like Salesforce, HubSpot and Snowflake. Its AI agents continuously read an organization's metadata to document changes, map dependencies, flag governance risks and surface high-impact improvements, giving business and technical teams a shared visual layer to plan and safely change complex CRM and data environments. Founded in 2021 by repeat entrepreneurs Ido Gaver and Eran Kirshenboim, Sweep has raised over $45M and counts LG Electronics, Brex, NBC Sports, Wix and Mass General Brigham among its customers.
The CRM That Left the Building: Slackbot Just Swallowed Salesforce Whole
Salesforce announced new Model Context Protocol (MCP) servers that connect Salesforce CRM data, Tableau Next analytics, Data 360, and AI agents directly into Slackbot, Slack's built-in personal agent. Users can now query customer records, surface live Tableau visualizations, view unified Data 360 profiles, update pipelines, and trigger workflows across partner apps like Jira, Box, DocuSign, and Zapier — all from a Slack conversation, with no tab-switching, custom code, or separate logins. The Slackbot MCP Client is generally available on any Slack plan that includes Slackbot, and Salesforce-hosted MCP Servers are GA for Enterprise Edition organizations and above, with over 25 compatible partner apps listed in the Slack Marketplace's dedicated MCP registry.