Company Profile · Enterprise AI
Sweep.
The agentic layer for enterprise systems - where AI agents read the metadata behind your Salesforce, HubSpot and Snowflake so teams can change complex systems without breaking them.
The agentic layer for enterprise systems - where AI agents read the metadata behind your Salesforce, HubSpot and Snowflake so teams can change complex systems without breaking them.
Ask any Salesforce administrator about the field they are afraid to delete, and you will get a story. Somewhere in a decade of custom objects, retired automations and undocumented rules, something depends on that field. No map exists. So it stays, and the org grows a little more opaque every quarter. Sweep, a New York software company founded in 2021, built its business around that specific fear.
Sweep calls itself an "agentic workspace" for business systems. In plainer terms: it connects to the platforms companies run their go-to-market on - primarily Salesforce and HubSpot, and more recently Snowflake and Salesforce Data 360 - and points AI agents at the metadata underneath. That metadata is the wiring diagram of a system: every field, rule, permission, automation and dependency. Sweep's agents read it continuously, document changes as they happen, map how one piece connects to another, and flag risks before a change goes live.
The result is a single visual layer where business teams and technical teams look at the same picture. A revenue operations manager and a systems engineer can see the same dependency graph, ask it questions in plain English, and understand what a proposed change will touch before anyone touches it.
*Estimated annual spend on keeping Salesforce running, cited by Sweep. Revenue and valuation figures are not publicly confirmed.
Sweep's early traction came from solving concrete pain: long deployments, metadata blind spots and the slow, manual work of untangling an org before making a change. That pitch resonated with enterprises whose systems had grown faster than anyone's ability to document them. The company now counts LG Electronics, Brex, NBC Sports, Wix, Mass General Brigham, Exiger and SailPoint among its customers.
The common thread is complexity. A hospital network, a fintech and a broadcaster look nothing alike, but each runs a sprawling CRM estate that multiple teams depend on and few fully understand. That is the customer Sweep is built for: the organization where "just change it" is a sentence that makes the systems team wince.
Broken and undocumented automations. Change requests that stall because no one can predict the blast radius. Documentation that rots the moment it is written. Multiple Salesforce orgs that no single map ties together. Governance and audit requirements that manual processes cannot keep current. Sweep's wager is that all of these are symptoms of one root cause - metadata no one can see - and that continuous, agent-driven visibility treats the cause rather than the symptoms.
Plenty of tools document Salesforce or manage its deployments - names like Elements.cloud, Sonar, Gearset, Salto and Metazoa, alongside Salesforce's own native tooling. Most produce static artifacts: a diagram, a report, a snapshot that is accurate the day it is generated and stale soon after. Sweep's distinction is that it treats metadata as a live feed rather than a document. Its agents read the system continuously and expose that understanding both to people and, through MCP, to other AI tools.
That framing - metadata first, model second - is the company's core thesis. As Sweep argues, the reason enterprise AI demos succeed and rollouts stall is rarely the model; it is the fragmented, contradictory metadata the model is asked to reason over. Fix the foundation, the argument goes, and the intelligence on top becomes reliable.
Sweep is business-to-business enterprise SaaS. It sells subscription access to its agentic workspace and metadata agents, distributed in part through the Salesforce AppExchange and partner channels such as Coastal, and aimed at RevOps, business-systems and CRM-admin teams at mid-market and enterprise companies.
Ido Gaver and Eran Kirshenboim had built a CRM before. Their previous company, flok, a CRM for small businesses, was acquired by Wix. They started Sweep in 2021 after repeatedly running into the same wall - CRM systems that could not keep pace with how quickly go-to-market needs change - and set out to build the layer they had wished for. Wix, fittingly, is now a Sweep customer.
| Round | Amount | Date | Lead / Investors |
|---|---|---|---|
| Seed | - | 2021–22 | Bessemer Venture Partners |
| Series A | - | — | Insight Partners, Bessemer |
| Series B | $22.5M | May 2025 | Insight Partners (lead), Bessemer |
| Total | $45M+ | to date | — |
Gaver and Kirshenboim start Sweep after hitting the same CRM ceiling one time too many.
Metadata agents for process mining, monitoring, documentation and user support arrive on Salesforce and HubSpot.
Insight Partners leads a round with Bessemer, pushing total funding past $45M.
Multi-Org Agent, then a cross-platform agent reasoning across Salesforce, Snowflake and Data 360.
Sweep sits at the intersection of three growing markets: CRM and RevOps tooling, metadata governance and observability, and the wave of agentic AI now moving into enterprise software. Its bet is that these converge. As companies race to deploy AI agents on top of their business systems, the value of a clean, continuously understood metadata layer stops being a back-office nicety and becomes a prerequisite. Sweep is positioning to own that layer - the quiet foundation the flashier agents will need to stand on.
Whether that thesis holds is the open question. But the direction of travel - more systems, more automation, more AI acting on data no human fully maps - runs in Sweep's favor.