Running the company that watches every other system
Ido Gaver spends his days on a problem most people never see. Inside large companies, systems like Salesforce and HubSpot grow into dense webs of fields, automations, permissions, and dependencies. Nobody holds the whole map in their head. Change one thing, and something three teams away quietly breaks. His company, Sweep, is built to end that guesswork.
Sweep is an agentic workspace for enterprise CRM. Its AI agents connect to systems like Salesforce, HubSpot, Snowflake, and Data 360, then index the metadata, schema, permissions, and automations underneath. The result is a shared, visual map of how revenue and data infrastructure actually operate - continuously updated, and readable by both business and technical teams. When someone wants to change a field, Sweep can show the blast radius first: what depends on it, what breaks, what to check.
Gaver founded Sweep in 2021 and runs it as CEO from New York. In May 2025 the company raised a $22.5M Series B led by Insight Partners, with Bessemer joining again, pushing total funding past $45M. The customer list already includes LG Electronics, Brex, NBC Sports, Mass General Brigham, and - fittingly - Wix, the company that once bought his last startup.
That sentence is the whole thesis. The individual platforms are getting smarter, but the complexity that hurts companies tends to live in the gaps between them. Sweep's bet is that an independent layer - one that reads across systems rather than inside a single one - is where the leverage is. In 2026 the company shipped a cross-platform agent that reasons across Salesforce, Snowflake, and Data 360 at once, and cybersecurity teams began adopting Sweep to govern their Salesforce environments for drift and permission risk.
flok, Wix, and a habit of returning to CRM
Gaver is a second-time founder, and both of his companies live in the same neighborhood: helping businesses manage their relationships with customers. In 2011 he co-founded flok in Tel Aviv with Eran Kirshenboim - a loyalty and mobile CRM platform aimed at small businesses. "We founded flok with the goal of helping real world business effectively use digital and mobile to increase customer loyalty," he said at the time.
In January 2017, Wix.com acquired flok. Rather than move on, Gaver stayed and went operational, going on to run Wix's B2B business and partnerships as a general manager. That stretch inside a large, fast-scaling company put him close to the exact problem he would later build Sweep to solve: systems that grow faster than anyone can document them.
His foundation is technical. He earned a BSc in Electrical Engineering and Computer Science from Tel Aviv University, and trained earlier at the Israeli Naval Academy. He has been raising venture capital since 2009, which gives him a long view across multiple market cycles - and shapes his blunt advice to other founders.
Co-founds flok in Tel Aviv, a loyalty and CRM platform for small businesses.
Wix acquires flok; Gaver joins and rises to GM of B2B and partnerships.
Co-founds Sweep and becomes CEO, relocating the company's focus to New York.
Raises a $22.5M Series B led by Insight Partners with Bessemer.
Launches cross-platform and multi-org agents spanning Salesforce, Snowflake, and Data 360.
How he talks about the work
We didn't just say 'agentic' - we showed how our agents drive tangible outcomes.
Every platform wants to be the agentic layer for its own domain. None of them can see what happens in between.
Break even, profitability - or high growth. Choose an option, and lean into it.
We founded flok with the goal of helping real world business effectively use digital and mobile to increase customer loyalty.
A few things worth knowing
- He trained at the Israeli Naval Academy before studying electrical engineering.
- Both companies he founded live in the CRM world - flok for small businesses, Sweep for enterprises.
- One of his own companies, Wix, is now a Sweep customer.
- He counts running in Central Park among his favorite things about spring in New York.
- He has been raising venture capital since 2009, across multiple market cycles.