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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

customer-personalization

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Legend
Jeff Zotara Built a Career Around One Useful Question: What Do People Actually Want?
Executive · Operator

Jeff Zotara Built a Career Around One Useful Question: What Do People Actually Want?

Before travel loyalty, Jeff Zotara helped assemble green schools and marketed a GPS tracker for pets. The industries changed; his method did not: listen closely, build flexibly, and make technology answer to real life.

jeff-zotara · arriviaRead →
Company
Faraday Spent 14 Years Mapping 240 Million Americans. Now It Wants to Be the Memory Your AI Agents Are Missing
Ai · Saas · Enterprise

Faraday Spent 14 Years Mapping 240 Million Americans. Now It Wants to Be the Memory Your AI Agents Are Missing

Most marketing AI can write a charming sentence but still has no idea who the customer is. Faraday sells the missing context - and a lead-routing experiment at American Standard shows what happens when the data is finally switched on.

customer-context · predictive-aiRead →
Legend
Daniel Doherty Is Turning Affinity Insurance Into a Listening Business
Executive · Operator · Advisor

Daniel Doherty Is Turning Affinity Insurance Into a Listening Business

After four decades across Del Monte, Citibank, Cigna, AIG and Aon, Daniel Doherty has arrived at a deceptively simple marketing idea: relevance begins with listening, and data is useful only when it helps a customer feel understood.

daniel-doherty · aon-affinityRead →