customer-personalization
(2)Legend
Legend
Executive · Operator
Jeff Zotara Built a Career Around One Useful Question: What Do People Actually Want?
Before travel loyalty, Jeff Zotara helped assemble green schools and marketed a GPS tracker for pets. The industries changed; his method did not: listen closely, build flexibly, and make technology answer to real life.
jeff-zotara · arriviaRead →
Executive · Operator · Advisor
Daniel Doherty Is Turning Affinity Insurance Into a Listening Business
After four decades across Del Monte, Citibank, Cigna, AIG and Aon, Daniel Doherty has arrived at a deceptively simple marketing idea: relevance begins with listening, and data is useful only when it helps a customer feel understood.
daniel-doherty · aon-affinityRead →