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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

customer-engagement-platform

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Story
Braze Is Quietly Making Your CDP Optional
Saas · Enterprise · Media

Braze Is Quietly Making Your CDP Optional

Braze built Currents to stream engagement data out of its platform. Now its Data Platform ingests, enriches and activates events natively, and marketers are asking whether Segment is still worth a second bill.

braze · segmentRead →
Story
Customer Communication Software Is Splitting in Two
Saas · Enterprise · Platform

Customer Communication Software Is Splitting in Two

The platforms all promise personal, omnichannel communication. The useful distinction is whether a team needs to react to behavior now or produce a message it can defend years later.

customer-communications-management · customer-engagement-platformRead →