cross-channel-marketing
(10)
Listrak and the art of the second chance
A shopper leaves. A retailer remembers. Listrak has built a business around the delicate interval between those two events, connecting customer data with email, text and the next useful nudge.
Cheetah Digital’s quiet trick: ask, then remember
A Danish supermarket made loyalty easier to use. Cheetah Digital’s larger wager is that useful questions and a good memory can outperform another indiscriminate offer.
Yesmail Built the Mailroom. Then It Handed Over the Keys.
Yesmail helped big brands turn customer data into timely messages. Its decision to retire its own email platform reveals where the value in marketing software had moved.
Dotdigital wants the customer, not just the click
The British email-marketing veteran is buying its way into more of the shopping journey. Its pitch to stretched marketing teams: connect the data, make the message useful, and give customers a reason to return.
Albert.ai Put the Media Buyer on Autopilot
Albert moves real ad money, not just dashboard pixels. For large B2C teams willing to hand campaign execution to a machine, that is both the attraction and the due-diligence assignment.
Braze
The customer engagement platform that grew out of a hackathon now routes trillions of messages a year for brands from Burger King to the NBA - and it is betting its next chapter on AI agents that draft and send campaigns for marketers.
Iterable
Iterable is a San Francisco-based AI customer engagement platform that lets consumer brands coordinate personalized messaging across email, SMS, push, in-app, and web from a single system. Founded in 2013 by ex-Google engineer Andrew Boni and ex-Twitter engineer Justin Zhu, it uses unified behavioral and product data plus a growing set of AI agents, branded Nova, to build, test, and optimize customer journeys in real time. The company reached a $2 billion valuation in 2021 and serves brands including DoorDash, Fabletics, HelloFresh, Redfin, and SeatGeek.
Simon AI
Simon AI, formerly Simon Data, is a New York-based marketing technology company that builds an AI-first, composable customer data platform with embedded AI agents. Its Agentic Marketing Platform lets marketing teams reason over live customer and contextual data in their own data cloud to detect signals like churn risk and demand spikes, turn messy data into campaign-ready attributes, and orchestrate personalized campaigns across channels and tools like Braze, Attentive, and Iterable. Founded in 2013 by data scientists Jason Davis and Matt Walker, the company has raised roughly $117.8M and serves fast-growing and enterprise brands including SeatGeek, Equinox, Tripadvisor, ASOS, Venmo, and BarkBox.
MoEngage
MoEngage is an insights-led customer engagement platform that helps consumer brands unify customer data, surface AI-driven insights, and orchestrate personalized cross-channel campaigns across push, email, SMS, in-app, web, and WhatsApp. Used by more than 1,350 global brands, it combines analytics, segmentation, and journey automation in a single dashboard powered by its Sherpa and Merlin AI engines.
Button
Button is the leading mobile commerce enablement platform that uses AI-powered deep-linking technology to intelligently route mobile users to high-converting app destinations. Founded in 2014, Button has driven over $25 billion in cumulative commerce by connecting retailers, publishers, and creators in a performance-driven ecosystem - turning every mobile tap into a measurable, revenue-generating action.