A field can look healthy from the road and still be losing money. Taranis turns close-up crop imagery into a better question: which problem is worth fixing first?

The Taranis chief executive came up through accounting, finance and operations. Now he is selling a sharper kind of certainty: evidence precise enough to tell a grower where attention will pay.

He learned agriculture at walking speed and computing at machine speed. Taranis grew from the productive friction between the two.

After helping turn Climate FieldView into a tool used across 50 million paid acres, the Arable CEO is chasing a harder prize: field intelligence simple enough to trust when water, yield, and livelihoods are on the line.
Arable is a San Francisco-based agricultural technology company that builds solar-powered, in-field IoT sensors and a cloud analytics platform to give growers real-time crop intelligence. Its flagship Arable Mark device measures more than 40 weather, plant, soil and irrigation metrics from above the crop canopy, and machine-learning models turn that data into decisions on irrigation, crop stress and yield. Deployed across roughly 19 countries, six continents and more than 20 crop types, Arable serves customers from Driscoll's and Treasury Wine Estates to Valley Irrigation.