creator-marketing
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William Heath Keeps Building for the Moment After the Starting Gun
The Newhouse co-founder has moved from brand strategy to scooters, fitness studios and creator culture. His through-line is less glamorous than the industries suggest: make the next decision, then keep moving.
Steph Lund Builds Agencies Around What Fans Already Love
The New York agency executive has spent two decades turning music, sport and entertainment fandom into an operating system for growth. Her second act with a trusted leadership trio suggests the real product is not attention - it is specialist judgment.
Christina McGonagle Is Turning Fashion Marketing Into a Place People Want to Stay
The Outcast CMO has spent a career learning how attention becomes belonging. Her playbook joins performance discipline with parties, pop-ups and creator experiences people choose to talk about.
Alden Reiman Bet His Career on the Brand Side of Fame
After learning the machinery of talent at CAA and the NFL, Alden Reiman chose a less glamorous seat at the table: representing what brands actually need. An acquisition, a new firm, and a decade of creator-economy work followed.
Ryan Stern Saw the Creator Economy Coming - Then Built for What Came Next
Before creator marketing had a playbook, Ryan Stern learned its central lesson from food bloggers: attention can be bought, but trust has to be hosted. Thirteen years after founding Collectively, she is still building around that distinction.
Jacob Hawkins Has Spent a Career Closing Retail’s Most Expensive Gap
The Five Below executive has spent more than two decades learning where shopping journeys break - and how product, data, creators and a faster checkout can put them back together.
Jason Kowalski
Jason Kowalski is the co-founder and CEO of ProductWind, an influencer technology platform built for brands that sell on online retailers like Amazon and Walmart. A former Amazon product lead who built the retailer's self-service marketing platform, Kowalski started ProductWind in 2020 on a contrarian idea: brands should market to retail algorithms, not just shoppers. The company coordinates thousands of micro-influencers to move e-commerce metrics that matter to those algorithms - sales velocity, reviews, organic placement, and Best Seller Rank - rather than chasing likes and reach. Bootstrapped and profitable from day one, ProductWind grew revenue tenfold before raising a total of roughly $5.17M in seed funding.
Paul Benigeri
Paul Benigeri is the co-founder and CEO of Archive, an AI-powered influencer and user-generated-content marketing platform he launched with Geoffrey Woo in 2021. A Stanford computer-science graduate raised in Paris, he spent his early career writing code at First Round Capital and RockMelt before scaling growth and engineering at the nutrition company HVMN. Archive grew from a Shopify app that auto-captured Instagram Stories into a platform used by brands like Quest, Allbirds and Hexclad, raising roughly $12M-plus and reaching a reported $100M valuation in about 18 months while staying lean and remote-first.