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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

creator-businesses

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Company
Ponte Firm Is Betting the Next Great Post Takes Eighteen Months
Media · Social · Enterprise

Ponte Firm Is Betting the Next Great Post Takes Eighteen Months

Most influencer agencies sell the next post. Ponte Firm would rather spend a year and a half building the thing that post will sell.

influencer-marketing · talent-managementRead →
Company
Jennifer Powell’s next big platform is the store shelf
Media · Social

Jennifer Powell’s next big platform is the store shelf

Jennifer Powell, Inc. helps creators turn an audience into a product business. With Sincerely Jules reaching more than 400 Macy’s stores, the agency’s bet on licensing has an address beyond the feed.

talent-management · creator-economyRead →
Company
CookIt Media puts a business behind the recipe
Media · Social

CookIt Media puts a business behind the recipe

A former food editor saw that bloggers could run the whole show. CookIt Media grew by handling what came next: the brands, the contracts, and the business beyond the next sponsored post.

influencer-marketing · talent-managementRead →
Company
Electrify buys into YouTube’s brains trust
Media · Education

Electrify buys into YouTube’s brains trust

Behind Veritasium, Mentour Pilot and fern sits a company buying stakes in curiosity. Electrify’s wager: a creator’s audience can support a bigger business without losing the voice that built it.

creator-economy · youtubeRead →