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Copywriting. Give the words a speaking part.
Caroline Casey’s independent advertising practice brings comedy and commercial writing into the same room. Its range offers a useful lesson: a brand voice has to survive being spoken aloud.
copywriting · advertisingRead →
Media · Social
The Publicists Who Turned a Complaint Into the Campaign
Dark Matter Media built its reputation in music publicity. Its clearest trick is also its most transferable: listen for the audience complaint that is secretly a product brief.
music-pr · public-relationsRead →
Media
The Publicist Who Turned Charlotte Into a Rolodex
For 20 years, Jameka S. Whitten has built publicity the old-fashioned way: by knowing which story matters, who needs to hear it, and why Charlotte is often the perfect place to begin.
public-relations · brand-managementRead →
Enterprise · Consumer
DGDA and the expensive art of making things people want
Dave Getchel can turn an idea into a website, a prototype or a tool for his own workbench. His more revealing design lessons come from the things he made before finding anyone to buy them.
design-services · prototypingRead →