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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

creative-consulting

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Company
Copywriting. Give the words a speaking part.
Media

Copywriting. Give the words a speaking part.

Caroline Casey’s independent advertising practice brings comedy and commercial writing into the same room. Its range offers a useful lesson: a brand voice has to survive being spoken aloud.

copywriting · advertisingRead →
Company
The Publicists Who Turned a Complaint Into the Campaign
Media · Social

The Publicists Who Turned a Complaint Into the Campaign

Dark Matter Media built its reputation in music publicity. Its clearest trick is also its most transferable: listen for the audience complaint that is secretly a product brief.

music-pr · public-relationsRead →
Company
The Publicist Who Turned Charlotte Into a Rolodex
Media

The Publicist Who Turned Charlotte Into a Rolodex

For 20 years, Jameka S. Whitten has built publicity the old-fashioned way: by knowing which story matters, who needs to hear it, and why Charlotte is often the perfect place to begin.

public-relations · brand-managementRead →
Company
DGDA and the expensive art of making things people want
Enterprise · Consumer

DGDA and the expensive art of making things people want

Dave Getchel can turn an idea into a website, a prototype or a tool for his own workbench. His more revealing design lessons come from the things he made before finding anyone to buy them.

design-services · prototypingRead →