costa-mesa
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Elias Sabo and the value of a different clock
At Compass Diversified, Elias Sabo made room for businesses to grow on their own timetable. On the racetrack, he measured progress in fractions of a second. His final year as CEO brings the two clocks into focus.
Idea Hall makes good causes harder to ignore
A water-wasting mascot, a century-old nonprofit and a coalition of 200-plus partners reveal how this California agency turns complicated missions into something people can understand - and act on.
Garage Team Mazda and the gap between knowing and caring
WPP built an agency around Mazda. Its most revealing assignment was learning how to turn a car’s engineering into something a driver could feel.
Mouse Graphics knows a menu can be a taco
A Costa Mesa print shop turns artwork into things people can hold, unfold, walk past, and bolt to a wall. Its taco-shaped menu explains the business better than a list of printers ever could.
Talon sells the work that happens before trouble
A former Secret Service agent built Talon around a practical idea: protection starts before anyone needs a bodyguard. Its business now spans corporate investigations, cyber defense, and rehearsals for the day nobody wants.
The Brand Amp knows a good story sometimes needs a grill
A California agency turns products into things people can try, film and talk about. Its work for Traeger, Roborock and Arlo shows the practical machinery behind a brand getting noticed.
Gold.com Wants More Than the Sale. It Wants the Whole Journey.
The former A-Mark has bought its way from bullion wholesaling into online shopping, minting, vaults and rare-coin auctions. Behind the new name is a wager that owning more of gold’s journey can make a thin-margin business more rewarding.
Allen Chai Built a Business Around the Useful Upgrade
For more than two decades, the Horizon Brands founder has pursued a modest but durable idea: everyday products earn their place by giving people time, confidence or control back.
Abbot's
Abbot's (formerly Abbot's Butcher) is a Costa Mesa, California maker of premium plant-rich proteins built from 100% real food ingredients - pea protein, vegetables, herbs, spices, extra virgin olive oil and vinegars. Founded in 2017 by Kerry Song, the brand makes plant-based 'Chorizo,' Ground 'Beef,' Chopped and Fajita Chick'n, Italian 'Sausage' and high-protein veggie burgers that are free from the top nine allergens, seed oils, gums, preservatives and artificial flavors. With distribution in thousands of retail and foodservice locations including Whole Foods, Sprouts, Publix and Target, Abbot's positions clean, craveable plant food under a 'food as medicine' philosophy.
Kerry Song
Kerry Song is the founder and CEO of Abbot's (formerly Abbot's Butcher), a Costa Mesa, California plant-based meat company she launched in 2017. A Princeton economics graduate who once worked in finance at Morgan Stanley and Citigroup and spent five years as a brand strategist for Tony Robbins, she built Abbot's around a strict clean-label promise: no gluten, no soy, no gums, no synthetic flavors, no preservatives. The brand became the only Whole30 Approved plant-based meat and grew from a Venice farmers-market table into a category leader stocked in thousands of retailers including Sprouts, Publix and Target.