conversion-rate-optimization
(12)
Parcon Put a Marketing Department Behind the Fractional CMO
The Orange County firm has a tidy answer to fragmented marketing: pair a virtual CMO with the people who buy the ads, make the content, shape the message and fix the path to purchase.
Dymic Digital’s First Big Client Paid for Its Ambition. Then It Left.
An early franchise account helped Dymic build a full-service agency, then exposed its dependence on one customer. Today, its pitch joins marketing strategy, execution and a new push into AI visibility.
Convert.com Burned $400,000 Chasing Silicon Valley - Then Built the A/B Testing Company Its Rivals Left Behind
The founder spent the seed round chasing milestones, dismissed the team, and nearly lost a $100,000 domain. Convert survived by doing the unfashionable thing: serving the customers enterprise software forgot.
The French Startup That Turned "Just Test It" Into a Global Experiment
For sixteen years AB Tasty sold brands a simple idea: stop arguing about what works on your website and test it. In January 2026 it merged with its biggest rival to prove the point at scale.
The Agency That Named Itself BAD - and Made Good Brands Go Bad
A Georgia agency built a brand around a word every marketer is trained to avoid. Behind the joke is a 150-person shop managing a quarter-billion dollars in ad spend.
Elit-Web Wants to Turn Marketing’s Messiest Promise Into Math
The Illinois agency sells an increasingly rare commodity in digital marketing: a single team accountable for discovery, clicks and conversion. Its pitch is built on tailored strategy, visible reporting and a stubborn preference for revenue over activity.
King Kong Put Its Money Where the Marketing Metrics Are
The Melbourne agency built its pitch around a nerve-rattling promise: improve a qualified client’s results by 30 percent within 90 days, or keep working for free. Behind the swagger is a tightly engineered business of funnels, media buying, conversion work and sales education.
Sherpa
Sherpa is a San Francisco startup building an AI agent that makes websites improve themselves. It installs with a single line of code, studies how visitors behave, generates on-brand variants of pages and flows, runs A/B tests on live traffic, and ships the winners - all without a designer, developer, or analyst in the loop. Founded in 2026 by ex-Lindy engineers Ethan Kinnan and Norbu Sonam and backed by Y Combinator (Spring 2026 / P26 batch), Sherpa also optimizes sites for AI agents, tuning agent-facing pages so that assistants recommend a company more often. Early customers report 15-35% lifts in their primary conversion metric within the first 30-60 days.
Instant
Instant is a Sydney-founded, AI-powered retention marketing platform for ecommerce brands. It identifies anonymous shoppers, recovers abandoned carts and sends AI-generated email and SMS at the moment of highest purchase intent. After starting life as a one-click checkout tool in 2021, Instant pivoted to retention marketing and grew fast - more than 1,500 direct-to-consumer brands now use it, and the company says its AI-driven flows have generated over $1 billion in incremental revenue.
Product Genius
Product Genius is a Cambridge, Massachusetts AI company that builds a personalized, TikTok-style shopping feed for Shopify stores. Its platform, powered by what the company calls Large Interaction Models (LIMs), learns from each shopper's swipes, clicks and scrolls to assemble an individualized homepage of products, videos, reviews and Q&A. Founded by MIT PhD and deep-learning hardware pioneer Ben Vigoda, the company grew out of roughly $35 million in DARPA research and reports a median +20% lift in revenue per session, with controlled A/B tests showing a 36% average revenue lift across 25 brands including Betsey Johnson.
Replo
Replo is a San Francisco-based software company that lets ecommerce marketing teams design, launch, and test high-converting Shopify pages without writing code. Built around a visual drag-and-drop editor, hundreds of templates, live product-data integration, and increasingly AI-driven page generation, Replo targets mid-market direct-to-consumer brands that need custom landing pages and marketing funnels fast - without hiring engineers. Founded in 2021 by ex-Uber and PlanGrid engineers Yuxin Zhu and Noah Gilmore, the Y Combinator-backed startup has grown to thousands of ecommerce customers.
FERMÀT
FERMÀT is an AI-native commerce platform that builds personalized shopping experiences in the space between an ad click and checkout. Founded in 2021 by former LiveRamp executives Rishabh Jain and Shreyas Kumar, the San Francisco company gives brands no-code tools to spin up custom product pages, funnels, bundles, and dynamic offers, powered by a behavioral data layer it calls the Commerce Graph. It turns real shopper behavior into revenue, and its newer AI Search engine helps brands stay visible inside answer engines like ChatGPT, Claude, and Gemini.