conversion-rate-optimization
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Trina Moitra Bet Her Career on the Marketing You Cannot Scale
She went from an engineering degree and $10-an-hour writing jobs to Convert’s C-suite. Her durable advantage is deliberately inefficient: useful work, close relationships, and the patience to let trust compound.
Ethan Kinnan Automated Every Job He Had. Now He Wants the Website to Do the Work.
A finance student automated the repetitive parts of his internships, learned to build with language models, and moved to San Francisco without a neat map. At Sherpa, Ethan Kinnan is betting that websites should learn from every visitor - and quietly rewrite themselves.
Rishabh Jain
Rishabh Jain is the co-founder and CEO of FERMÀT, a San Francisco AI-native commerce platform that builds personalized, content-native shopping experiences for direct-to-consumer and enterprise brands. A LiveRamp alum who saw Apple's privacy changes coming before most, he launched FERMÀT in late 2021 to rewire how brands sell when shoppers can no longer be tracked across the web. The company has raised roughly $86M across rounds, capped by a $45M Series B in June 2025, and counts Glossier, GNC, ILIA Beauty, BISSELL and Unilever's Olly among its customers.
Peep Laja
Peep Laja is an Estonian-born entrepreneur and marketing strategist who built three companies from scratch - CXL (marketing education), Speero (CRO consulting), and Wynter (B2B message testing) - all bootstrapped. Recognized as the world's most influential conversion rate optimization expert in 2016, he now focuses on B2B strategy and competitive positioning through his 'How to Win' podcast, biweekly newsletter, and daily LinkedIn presence with 69K+ followers.