contextual-targeting
(5)
Ogury
Ogury is betting that advertisers can understand people without following them. Its persona-based system turns surveys and contextual signals into campaigns across the open internet - a pragmatic answer to the slow collapse of cookies and mobile IDs.
EX.CO
EX.CO is a machine learning-driven video technology platform that helps publishers and media owners run, manage, and monetize video across web, mobile, CTV, and DOOH. Founded in 2012 as the interactive-content company Playbuzz and rebranded to EX.CO in 2019, the New York-based, Disney-backed company now offers an online video platform (OVP), a CMS, player technology, and an LLM-powered recommendation and yield engine used by publishers including Advance Local, Hearst Newspapers, The Arena Group, and Ziff Davis.
Olyzon
Olyzon is an AI-native adtech company building an agentic decisioning and orchestration layer for Connected TV (CTV) advertising. Founded in 2024 and headquartered in Paris with offices in New York and London, its platform sits on top of the fragmented CTV ecosystem - agnostic across every DSP, SSP and direct publisher - and uses AI agents to qualify inventory at the program level, plan and activate campaigns, adapt creative to viewing context, and normalize measurement into unified outcomes. The company has powered hundreds of campaigns for global brands and agencies, and closed a $10M Series A led by Sir Martin Sorrell and Sanja Partalo's S4S Ventures in May 2026.
Barometer
Barometer is a New York-based adtech company that uses AI to make podcast and digital-audio advertising safer and more precise. Its Brand Integrity Cloud transcribes and analyzes podcast episodes for content, sentiment and risk, scoring them against the GARM framework and IAB contextual taxonomy so advertisers can plan campaigns, avoid unsuitable content, and target episodes at scale. The company powers episode-level brand suitability for platforms including Spotify's Ad Exchange on The Trade Desk and Acast.
Samba TV
Samba TV is a television technology and data company that builds software embedded directly into smart TVs to measure what households actually watch in real time. Using its patented automatic content recognition (ACR) technology, it turns anonymized, opt-in viewing across broadcast, cable, OTT and streaming into audience insights and cross-screen advertising tools that marketers and broadcasters use to plan, target and measure campaigns. Founded in 2008 by former BitTorrent employees and headquartered in San Francisco, Samba TV operates across roughly 24 smart TV brands and tens of millions of devices worldwide.