
He left a comfortable corporate climb to fix a problem hiding in plain sight: B2B buyers were being tracked everywhere and understood almost nowhere. A decade later, AI has made that argument urgent.
The San Mateo software company spent a decade turning sales content into measurable buyer journeys. Now it is making a sharper bet: the scarce thing is no longer the draft - it is getting the right experience live, governed and measurable before the buyer moves on.
Founded in 2013 by three Finns tired of impersonal online shopping, Nosto now decides what millions of shoppers see the moment a page loads - and it is betting its next chapter on AI agents that run the store for you.
ChatLabs is an AI company that helps consumer and luxury brands turn social-media attention into commerce. It began as the self-described first AI-powered social commerce platform, building hyper-personalized 'Social eXperiences' that carry shoppers from an Instagram or Facebook ad into a native-feeling, brand-controlled experience. It has since expanded into an AI product photography and brand creative studio that generates studio-quality product images, lifestyle visuals and performance ads without traditional photoshoots. Incubated by LVMH's innovation accelerator and a winner of the 2023 LVMH Data & AI Innovation Award, ChatLabs counts brands across the LVMH Group, plus Samsung Electronics and others, among its users.