AI made it cheap to create another image, video or campaign. Canto is betting companies will pay to remember which version they can actually use.
A photography company choked on 20 terabytes of its own work. The fix became a cloud-software business - and a useful playbook for any team whose content library has turned into a junk drawer.
It started as a college kid's fix for a boring problem: where do you put your files? Two decades later, Box holds the paperwork for most of the Fortune 500 - and is teaching that paperwork to think.