content-governance
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When Search Broke the Spreadsheet, Erica Gunn Changed the Conversation
The Canto CMO took the scenic route through operations, retail and enterprise software. Now she is helping marketers make sense of a world where content multiplies overnight and yesterday’s dashboard tells only half the story.
Canto Built a Business on the File Nobody Can Find
AI made it cheap to create another image, video or campaign. Canto is betting companies will pay to remember which version they can actually use.
MediaValet Built a Business Around the File Nobody Can Find
A photography company choked on 20 terabytes of its own work. The fix became a cloud-software business - and a useful playbook for any team whose content library has turned into a junk drawer.
Seismic Won Regulated Sales, Then Merged With Its Rival
For years the choice between Highspot and Seismic split along one fault line: who could survive a compliance audit. Then, in February 2026, the two rivals stopped competing and agreed to become one company.
Box
It started as a college kid's fix for a boring problem: where do you put your files? Two decades later, Box holds the paperwork for most of the Fortune 500 - and is teaching that paperwork to think.
The Document Wars Have Moved Beyond the PDF
Conga, Twilio, Broadridge, Newgen, Hyland and Templafy now compete on the systems around a document - data, delivery, governance and AI. The right choice begins with the job, not the feature list.
Your Knowledge Base Is Now AI Infrastructure
ReadMe, KMS Lighthouse, MadCap Software and Microsoft are turning documentation from a reference shelf into a working layer for AI. The useful question is no longer which tool stores the most, but which kind of knowledge your business needs to move.
MadCap and Spekit Put Enterprise Knowledge on the Clock
Two Denver software companies are attacking the same expensive problem from opposite ends: MadCap prepares governed content for machines, while Spekit puts approved answers inside the work itself.
Hiten Shah
Hiten Shah is a serial SaaS entrepreneur, angel investor, and startup advisor who co-founded KISSmetrics, Crazy Egg, Nira (acquired by Dropbox in 2024), and Product Habits. Over 20+ years, he has built and scaled multiple companies using a philosophy of radical customer obsession, clarity of communication, and deliberate execution. He advises 120+ startups, has invested in 25+ companies, and shares insights through his newsletter, The Startup Chat podcast, and a 272K+ following on X.