consumer-subscriptions
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PeopleConnect Helps You Find People - and Hide Your Own Report
TruthFinder, Intelius and Classmates sit inside a company that turns personal history into a consumer product. With free report suppression and OmniWatch identity protection, PeopleConnect also serves the person who would rather stay out of the search results.
Simply wants you to quit quitting music
The company behind Simply Piano turned a familiar family argument into a subscription business. Its next bet: the same small victories can get you singing, drawing, and coming back tomorrow.
Runna sold the training plan. Strava bought the coach.
Two friends started with personalized running PDFs. Their subscription app now sits inside Strava, with a bigger test ahead: making the plan fit the runner when life refuses to cooperate.
Flo built a billion-dollar business around the questions women were left to Google
A period tracker grew into a subscription business used by 80 million people a month. Its next chapter runs through perimenopause, medical research and the difficult business of earning trust with intimate data.
The App Factory That Traded Guitar Strings for Face Yoga
After a billion downloads, Gismart is tuning its consumer-app machine for wellness. The clever part is not any single app - it is the system underneath them.
They Burned $550,000 Selling Trust. Then The Lifetime Value Co. Learned to Sell Curiosity
Josh Levy and Ross Cohen spent 11 months pitching an identity badge nobody would buy. Their pivot - from asking people to verify themselves to helping customers investigate the world around them - became a portfolio of data products used by millions.
The Map That Knows Who Owns the Dirt
onX began with a Montana hunter loading property lines onto a GPS chip. It now sells millions of subscribers something more valuable than a pin on a screen: confidence about where they can go, what they will find and how to get back.
Snap Is Building the Computer That Hopes You’ll Look Up
Snapchat made disappearing photos feel natural. Now Snap is using that private, camera-first habit - plus ads, subscriptions and an army of Lens creators - to finance a much stranger bet on what comes after the phone.