consumer-behavior
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April LaMon Put the Neighborhood in Your Pocket
She entered app development at 50, started with one unusually demanding customer, and built Alosant by treating software as a place where real neighbors meet.
Bridget Westerholz Is Putting Judgment Back Into Marketing
After 25 years across agencies, grocery aisles, and ad tech, Bridget Westerholz has arrived at a plainspoken thesis: more data is useful only when it helps a marketer make a better decision.
Cenk Bulbul
He earned a PhD studying how feelings drive what people buy, then spent twenty years turning that thesis into marketing for YouTube, Walmart, and now a global bank.
David J. Katz
David J. Katz is Executive Vice President, Chief Marketing Officer and self-styled 'Alchemist in Residence' at Randa Apparel & Accessories, one of the world's largest apparel and accessories companies, home to brands like Levi's, Calvin Klein, Tommy Hilfiger, Haggar and Dickies. He blends data, neuroscience, behavioral economics and storytelling to understand and influence consumer behavior across roughly 1,200 employees and more than 20,000 retail touchpoints worldwide. A LinkedIn Top Voice, co-author of the best-selling 'Design for Response,' and a frequent speaker at Shoptalk and NRF, he is a widely cited voice on retail, marketing and the arrival of AI in the store.
Frank Pica
Frank Pica is the CEO and co-founder of Native AI, a New York market-intelligence platform that builds AI-powered digital twins - synthetic consumer personas drawn from billions of real data points - so brands can interrogate their customers in real time instead of waiting weeks for surveys and panels. A repeat operator who helped scale Decide from three people to over a hundred and launched Adyoulike in North America, Pica is betting that consumer research is going through a renaissance, and that generative AI is leading it.
John Gerzema
John Gerzema is the CEO of The Harris Poll, one of the most recognized names in American public opinion and market research. A four-time author and New York Times bestseller, he built a career turning consumer data into early warnings about cultural change, from the post-2008 values shift to the case for traditionally feminine leadership traits. He spent decades inside ad agencies like Fallon and Young & Rubicam before taking the helm of Harris in 2017, where he now turns weekly polling into a running read on the American mood.