communications-software
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The Press Release Learned to Buy Its Own Audience
iCrowdNewswire took the vaguest number in public relations - potential reach - and replaced it with an ad campaign you can count. The bet is simple: a press release should not merely exist online; it should find the people who might care.
The Press Release Was Supposed to Be Cheap. EZ Newswire Made It Measurable Instead.
A $25 experiment in automated press releases grew into a premium distribution platform that charges up to $1,500 a release. The interesting part is not the markup - it is what EZ Newswire learned to sell instead of vague reach.
Pulsar Group Wants to Turn the Noise Into Your Next Briefing
Four software brands put Pulsar Group inside the daily work of PR teams, marketers and researchers. Its next bet is that customers will pay for the finished analysis, while the company tackles the cost of putting its portfolio together.
Cision UK wants to make every headline answerable
A £110 million insurance refund shows what media intelligence can measure. Cision’s next test is tracking what AI says about your brand.
Cision Spent Billions Building the Control Room for Corporate Attention
The 150-year-old descendant of a Swedish clipping bureau now watches news, social feeds and AI search for 75,000 organizations. Its bet is simple: the company that can measure attention can help steer it.