A startup rescued by cold outreach built a coach for the inbox. Now Lavender is handing the keyboard to an AI agent - and asking whether better research can keep automation from becoming everybody else’s spam.
The Ukrainian SaaS started as a Chrome-friendly email finder. Its more interesting move was admitting that a found address is useless until prospecting, verification, follow-ups and pipeline all share the same room.
Three founders started by fixing a problem they had lived: one-to-one prospecting stops scaling, but indiscriminate automation burns the people you want to reach. Klenty’s decade-long bet is that the winning system sits between those two mistakes.
Kular is a London-based, Y Combinator-backed AI lead generation platform that finds and books qualified customers for businesses over email, LinkedIn, and AI voice - and only charges when it works. Instead of selling software seats or campaign hours, Kular runs the outreach itself and bills per positive reply or booked meeting, aligning its revenue with the results it delivers. The platform serves over 1,000 companies and is built by a team of MIT, Cambridge, and Oxford graduates.