
A conversation between Austin and Monterrey helped Joseph Saliba co-found Coba. His route through consulting, business ownership and consumer research explains why the everyday mechanics of money became worth building a company around.
A bottle that needed a new name. A chip bag that needed a bigger chip. Arnulfo Ventura’s career in food is a story of listening closely, rebuilding brands and making room for other people.

The former CFO behind Coba is turning the US-Mexico border from a banking obstacle into an operating detail - starting with the freight companies that cannot wait for Monday morning.