click-fraud
(2)Company
Company
Saas · Enterprise · Media
The Company That Asked Who Really Deserved the Sale
It began by asking whether an advertiser had paid for a real click. Then Adometry asked a more expensive question: which ad actually helped make the sale?
ad-attribution · marketing-analyticsRead →
Ai · Saas · Enterprise
Fraud Blocker Wants Marketers to Stop Paying for Ghosts
Mike Schrobo spent years buying traffic and wondering how much of it was human. His answer is a small Los Angeles software company that scores every suspicious click - then tries to stop the next one before it reaches the bill.
click-fraud · ad-fraud-preventionRead →