click-fraud
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Saas · Enterprise · Media
The Company That Asked Who Really Deserved the Sale
It began by asking whether an advertiser had paid for a real click. Then Adometry asked a more expensive question: which ad actually helped make the sale?
ad-attribution · marketing-analyticsRead →
Founder · Operator · Executive
Mike Schrobo Is Giving Every Ad Click a Background Check
After two decades buying digital attention, Mike Schrobo decided the receipt could not be trusted. Fraud Blocker is his attempt to separate customers from bots before bad clicks become bad business decisions.
mike-schrobo · fraud-blockerRead →
Ai · Saas · Enterprise
Fraud Blocker Wants Marketers to Stop Paying for Ghosts
Mike Schrobo spent years buying traffic and wondering how much of it was human. His answer is a small Los Angeles software company that scores every suspicious click - then tries to stop the next one before it reaches the bill.
click-fraud · ad-fraud-preventionRead →