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The Company That Sells You Peace of Mind, One Filter at a Time
AirDoctor and AquaTru turned invisible anxieties - what's in your air, what's in your tap - into a nine-figure consumer business. Here's how a direct-response veteran built it.
Allen Tsai
Allen Tsai is an Austin-based serial entrepreneur and engineer who spent roughly two decades shipping connected consumer electronics for Sony, Microsoft Xbox, Panasonic, Sonos, Qualcomm and Texas Instruments before turning his attention to water. After a month spent building water wells in a Nepali village, he founded Pani, the maker of the Pani Source - a tech-enabled water personalization system often described as the 'Keurig for water.' The device filters, remineralizes and customizes tap water with compostable pods, paired with an app that tracks quality and usage. Pani is Tsai's sixth startup.