IRCA Group does not sell the cake. It sells the confidence that the cake will rise, shine and taste the same on the thousandth batch - a century-old Italian formula now scaled across 19 factories and more than 7,000 products.
A century after Mary See's face first went on the box, the California chocolatier remains Warren Buffett's favorite lesson in what a brand is worth.
The company that turned Oreo, Cadbury and Toblerone into a $38.5 billion snacking empire has one job: be the thing you reach for between meals - in 150 countries, at any hour.