IRCA Group does not sell the cake. It sells the confidence that the cake will rise, shine and taste the same on the thousandth batch - a century-old Italian formula now scaled across 19 factories and more than 7,000 products.
A century after Mary See's face first went on the box, the California chocolatier remains Warren Buffett's favorite lesson in what a brand is worth.
The company that turned Oreo, Cadbury and Toblerone into a $38.5 billion snacking empire has one job: be the thing you reach for between meals - in 150 countries, at any hour.
Emily Stone is the founder and CEO of Uncommon Cacao, the first specialty cacao trader to publish verifiable prices for every transaction along its supply chain. From a base that started in the jungles of Belize and Guatemala, she built a Transparent Trade model that sources from more than 10,000 smallholder farmers across 15+ countries and supplies hundreds of craft chocolate makers worldwide. An Ashoka Fellow and Georgetown-trained sociologist, she is trying to decommoditize cacao by making farmers the protagonists of the chain rather than its afterthought.