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The One-Stop Shop That Learned to Ask Bigger Questions
Rivers Agency began as one woman promising good work at a fair price. Thirty-three years later, its most revealing advantage is not a slogan or a specialty - it is the ability to keep strategy, copy, code and media in the same conversation.
Fran Wilson Has a Map for Marketing’s Messiest Rooms
After helping Red Hat grow from its startup years to IBM’s $34 billion acquisition, Fran Wilson built a practical creed for enterprise marketing: share the map, choose fewer bets, and let trustworthy data settle the arguments.
Patrick Mateer Put the Farmers Market in the Freezer
A 6:30 a.m. farmers-market shift showed him the absurdity hiding in plain sight: beloved local fruit, a brutally short selling season, and good harvests with nowhere to go. His answer was a regional cold chain built to make summer last all year.
The Pregnancy Test That Could Catch a Killer Before the Doctor Does
Preeclampsia kills tens of thousands of mothers a year, mostly because no one catches it in time. A team that started as classmates in Durham and Kampala wants to move that first warning from the hospital lab to the bathroom shelf.
The Quiet Firm in Chapel Hill That Grades Venture Capital's Rich List
TrueBridge Capital Partners has spent nearly two decades buying into the funds most investors can't get into - and quietly building the model that decides who tops the Forbes Midas List.