
After helping Red Hat grow from its startup years to IBM’s $34 billion acquisition, Fran Wilson built a practical creed for enterprise marketing: share the map, choose fewer bets, and let trustworthy data settle the arguments.

A 6:30 a.m. farmers-market shift showed him the absurdity hiding in plain sight: beloved local fruit, a brutally short selling season, and good harvests with nowhere to go. His answer was a regional cold chain built to make summer last all year.