A Woodbridge, New Jersey family business has quietly built a 2,000-product catalog by borrowing names shoppers already trust - and doing the unglamorous work of design, packaging, and shelf logistics behind them.
Three ex-Meta builders and a celebrity jewelry designer raised $8 million to make a 10-gram pendant that journals your life, tracks your moods, and texts you back. The catch: it only works if you almost never take it off.