celebrity-branding
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Amanda Silverman and the six-minute problem
When an artist has several careers at once, someone has to keep the story together. Amanda Silverman built her working life, and helped build The Lede Company, around that moving target.
ICON PR Bet That Internet Fame Needed a Second Act
Heather Besignano saw creators collecting millions of followers while old Hollywood looked away. Her small agency built a business in the gap - turning attention into careers with somewhere to go next.
FAB wants the celebrity in the room before the ad is written
Focused Artists Branding connects entertainers with brands by starting with the person behind the public image. Its pitch is personal access; the interesting part is what that access can turn into.
NO AFFILIATION makes a business of the right company
A singer, a lingerie label, a fashion magazine: the interesting work happens between them. Inside the Los Angeles agency that brings talent management, brand partnerships, and publicity into the same conversation.