Chris Emerson, PhD, is the Founder, Chief Scientist, and CEO of LEVEL, California's #1 cannabis tablet brand. A US Navy veteran and Chinese interpreter turned small-molecule chemist, he abandoned a Stanford postdoc in 2012 to spend four months living in a tent on a Mendocino cannabis farm - and emerged with a founding thesis that would reshape how the industry thinks about getting high. Instead of chasing THC percentages, he built LEVEL around effects-driven cannabinoid formulations using precise ratios of acidic, neutral, and degradative compounds the plant alone can't deliver. Two US patents, multiple peer-reviewed publications, and an IRB-approved clinical trial later, LEVEL is the top-selling cannabis tablet brand in California, now operating in seven states.
Amanda Goetz is a 2x founder, 4x CMO, USA TODAY bestselling author, and podcast host who built and sold a luxury CBD brand (House of Wise) from her garage during a pandemic-era divorce, then pivoted to a $500K+ solo portfolio career on her own terms. She reaches 150,000+ readers weekly with her anti-hustle newsletter Life's a Game, hosts the Girlboss Ambition 2.0 podcast, and authored 'Toxic Grit' — a takedown of hustle culture that became an instant bestseller in October 2025. A single mom of three based in Miami, she turned her hardest seasons into her most compelling IP.