cash-pay-healthcare
(2)
Reviva
Reviva is an AI-native practice management platform and EHR built for cash-pay health and wellness practices - medical spas, longevity clinics, IV therapy bars, and functional medicine providers. It folds scheduling, charting, payments, memberships, CRM, and marketing automation into a single system you can operate by telling it what to do. Founded in 2024 by Valerie Huynh and Jane Jeong, the daughters of immigrant small-business owners, Reviva aims to give solo and small wellness practices the kind of software leverage that used to belong only to big hospital systems.
David Goldhill
David Goldhill is the co-founder and CEO of Sesame, a cash-pay online marketplace where patients buy doctor visits, labs, and prescriptions at fixed prices with no insurance in between. A former entertainment executive who ran the Game Show Network for a decade, he turned healthcare critic after his father died of a hospital-acquired infection, wrote the 2009 Atlantic cover story 'How American Health Care Killed My Father' and the book 'Catastrophic Care,' then built the company that tries to fix what he spent years writing about. He chairs the board of the patient-safety nonprofit Leapfrog Group and is a senior fellow at the Manhattan Institute.