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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The Agency Where the Clever Idea Has to Survive Discovery
Health · Ecommerce · Enterprise

The Agency Where the Clever Idea Has to Survive Discovery

L7 Creative has spent a quarter-century turning the mess of marketing into a machine. Its best idea may be the rule that every other idea must earn its keep.

digital-marketing-agency · brand-strategyRead →
Legend
Nick Esayian Spent 27 Years Racing. Then He Put the Physics on a Football Field
Founder · Operator · Executive

Nick Esayian Spent 27 Years Racing. Then He Put the Physics on a Football Field

A direct-response marketer, professional racer and youth coach walks into a stubborn industry. His bet is wonderfully plain: remove needless weight, test the result and let players feel the difference.

nicholas-esayian · nick-esayianRead →
Company
The Racecar Driver Who Made Football's Lightest Helmet - and Landed in 30 NFL Locker Rooms
Hardware · Consumer · Ecommerce

The Racecar Driver Who Made Football's Lightest Helmet - and Landed in 30 NFL Locker Rooms

Nicholas Esayian bought a bankrupt racing-helmet business from a legend, halved the weight of a football helmet, and now has Virginia Tech calling his Apache the best-rated helmet it has ever put on a crash rig.

football-helmets · flag-footballRead →