A family dinner, a silent temperature logger, and a very expensive load of asparagus explain why Tive puts sensors on the shipment itself. The useful part is the time it buys you to intervene.
It put yellow sensors on the cargo, turned movement into data, and discovered the awkward truth of modern logistics: knowing where trouble is does not tell you what to do next.

Before Overhaul had revenue, Karin Stevens came in for messaging and stayed to help shape the product. Her route from Scottish coffee counters and music licensing to an Austin control tower is a lesson in getting close to the work.